Web 2.0 Marketing Strategies
What exactly is Web 2.0?
Almost everybody seems to be talking about Web 2.0 these days. Never mind the fact that many people throw around the term without knowing too much about it.
Do you do that too? Don’t worry. You’re not alone. But it’s time you explored what it was.
Before we get into Web 2.0 software and define what it is in dry as dust terminology, take a moment to answer my question: What do these websites have in common: wikipedia, del.icio.us and Ning?
The answer is simple really. They are all websites that aim to use the power of the information highway (a.k.a the Internet) to hook people together. They look to users to create quality content, share expertise and provide balanced opinions (and checks) through social interaction. Their fundamental ideology is this: people have an axe to grind, so, why not let them do it in public? Give them a place to express themselves and the resulting system will grow exponentially. Obviously, social networks built around a common theme are quite successful.
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